What is post-purchase dissonance? (11th Nov 22 at 10:50am UTC)
Post-purchase dissonance occurs when your customer feels unsatisfied or their state of mind becomes uneasy after making a purchase from your e-store. It happens mainly after the customer finds out the better option of the product and brand.
These types of situations occur when your competitor starts offering better service and product pricing. After purchasing a product from your store if your customer finds out better service and better pricing than your e-store. Then there are chances that your customer may place a return request.
